Enta is one of the leading providers of ticketing and CRM software solutions and services for theatres and artistic events in Australia. With Mr. John Godwin as Managing Director, the Enta team is highly regarded for their industry experience in the ticketing sector and their solutions-focused support. Following the acquisition, Best Union will increase its market share in Australia and New Zealand, reaching the significant critical mass necessary to implement a development program both for the local market, and for other international markets which will be covered from the current Australian representation in Sydney, Brisbane and Perth.
Best Union will also leverage its consolidated know-how needed to operate in the Australian and New Zealand ticketing markets largely thanks to the strong Australian Enta team, which aims to become a new point of reference in the lively and growing Australasian entertainment, cultural and attractions ticketing market.Enta Australasia and Best Union present strong synergies from any point of view that will be pursued from the date of acquisition.
Mr. Luca Montebugnoli, Best Union’s Chairman and President commented: "This acquisition furthers Best Union’s strategy of international growth and pursuit of excellence in the business sectors of entertainment. With our offices in the UK, US, Italy, France, UAE, Singapore, China and now Australia, Best Union is uniquely positioned to provide innovative ticketing and event management solutions to the global market. I’m confident that Enta’s experience as the ticketing provider of some of the most important performing arts centres, galleries and leading cultural festivals will give significant impetus to the asset and know-how base of our group.”
John Godwin, Enta Australasia Managing Director says, “I welcome the new relationship with Best Union and I am looking forward to the many strong synergies that exist between our teams in continuing to deliver outstanding solutions and support to a growing Australian customer base.”