This acquisition, the twelfth of its kind for powerhouse Best Union, allows the Best Union group to further consolidate its leadership as both an Italian and global ticketing giant.
Bookingshow manages the booking and sale of tickets for events of any kind: including concerts, shows, sports events, festivals, and fairs. Bookingshow is unique throughout Italy in that it’s more than 1,000 ticket centers offer an expanded presence in the market beyond the traditional bars and tobacco retailers into record stores, bookstores, travel agencies and clubs.
According to Best Union, the acquisition represents a strategic alliance both from a commercial and business perspective. The two companies unifying under a single customer base will allow for both an expanded sales force, and provide heightened customer service.
The acquisition also includes the transfer of Bookingshow software – which will be managed by the Best Union IT department.