The new lastminute.com ticketing platform is expected to go live in May 2015 and will offer improved support for mobile devices, richer show imagery, and an enhanced booking experience for customers – especially when it comes to booking entertainment tickets right up to the last minute.
At the same time, lastminute.com’s partners will benefit from a more efficient service, improved merchandising opportunities and simplified processes, making it easier than ever for them to sell their tickets to a large and highly spontaneous customer base.
Since its start in 1998, lastminute.com has not only served up travel but a unique lifestyle offering, covering entertainment, spa and experiences. A wide range of show tickets play a key role to help customers make the most of the last minute. Today, lastminute.com is one of the UK’s largest theatre ticket agents and is the brand most associated with last minute travel and lifestyle*, providing partners with access to strong demand at short notice.
Adam Stott-Everett, lastminute.com Head of Lifestyle Trading explains: “We’re looking forward to introducing some fantastic enhancements to the theatre and entertainment categories on lastminute.com, including simplified search for deals and a faster booking experience. Working with an industry leader like Best Union will result in an improved proposition, all under the lastminute.com brand. Our customers will have more last minute fun in the future – and both existing and new partners will benefit greatly from this technology upgrade, which will make it more efficient for them to market to our large spontaneous customer base.”
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